This is the start of a new week and the Globasure team is currently preparing earnestly for the high energy and exciting Student Trade Fair taking place in Unilag from the 19th – 24th May 2014. Students constitute the highest consuming age group and successful businesses are always in a position to develop a more […]
Payment Solutions
The Central Bank of Nigeria’s cashless policy campaign is finally beginning to bear fruit in Nigeria. The Minister of Transport, Senator Idris Umar recently commended the management of the Nigerian Ports Authority (NPA) for introducing an electronic payment solution for all business transactions in the nation’s seaports. The NPA Executive Director Finance and Administration, Mr […]
Recently, Globasure partnered with Nigeria Inter-Bank Settlement System Plc (NIBSS) in a road show event to promote POS adoption in Nigeria. The road show event was held at Oniwaya Market in Agege and it involved live demonstrations of the use of POS terminals and one to one engagement with consumers and traders on the […]
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
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